Hearing and understanding what an audience needs allows me to ensure goals are achieved and requirements are met.
Timelines and Deliverables
Facilitating comprehensive scoping and planning with all team members for every new project helps me maximize efficiency on deliverables.
Teammates, Clients, and Vendors
Understanding and catering to each person’s preferred communication styles helps me build relationships with clients, team members, and stakeholders.
Content, IA, and UX
I aim to improve user experience on the front-end and creates efficiencies for content managers on the back-end by building framework for web content.
Digging into website analytics and user data allows me to find user bottlenecks, report on performance, and uncover new opportunities.
From Tweets to Tech Specs
Knowing what the consumer wants—and what it takes to create that experience—allows me to write anything from a blog post or microcopy to UI specs.
Growing up in Westminster, MD I always wanted to work in the “big city” of Baltimore. After all, there’s nothing better than a crab feast in the summer with the O’s game on and a fresh-squeezed Orange Crush to drink, topped off with an Egg Custard snowball for dessert.
I now live and work in Baltimore, making time to travel somewhere new each year, and am on a never-ending quest to find the coolest and cuddliest hypo-allergenic dog to adopt.
Why Content Strategy?
In 2014 I had this “ah-ha!” moment that I’ll never forget. I realized that by putting just a bit of structure to some cluttered, lackluster content, to elevate a theme and provide some direction, that I could actually influence and improve a user’s website experience.
As someone who was desperately trying to figure out which single digital marketing channel to specialize, the light bulb really went off when I discovered the channel-agnostic world of Web Content Strategy.
Contact me if you’d like to hear about my work, or if you think that together we could make the web a better place.
Let's get in touch
Want to discus your ideas for a new project or just want to say hi? Either way, I'd love to connect with you. Just fill out the form here or contact me directly via the details below.